Designing Your Logo – Branding Your Comic
Are you looking to make your comic book stand apart in the crowded Amazon Listings? One way to stand out is to create a great logo for your title. When you are creating your own comic book, you’re looking to create a brand. People are more attacted to things that are eye catching and recognizable. If you can design a logo that does this, it will be a great first step for your artwork to stand out. Look at this logo below. If you’ve been to any comic book store, it is instantly recognizable.
There have been tons of Spider-man comic books out there over the years, but this logo stands out and is instantly associated with the Spider-man brand. Every aspect of it adds to its recognition factor. All of the elements from it’s swooping rounded bottom, spider-man red letters and the little dropped shadow behind Spider-Man contribute to the iconic look. And for extra effect, the webbing at the top is a nice touch.
What about You?
Now logo design and branding of your comic book are personal and related to your own work. That being said, it would be impossible for me to give you a step by step process that will create a great logo. What I can do is give you my thought process and method I used to create the logos for Spectre Comics and the Tibari Outpost Website. I used the same method for both and they are related entities.
My Unique Design:
Back in college, I created a logo for an architecture project that I was working on. It was a traveller’s inn that I called Mokapuni Kaona, located on a remote polynesian island. I was creating a brand identity for my Inn Logo and wanted the design to feel related to the project. The way I created this logo was to take this marker I had, which was starting to run out of ink. It would start out writing nice, but then fade and streak at the end of each letter. I wrote down the name of my project on a piece of paper over and over again, until I got the letters just the way I wanted them. When I found one that looked pretty good, I enlarged it with a photocopy machine and traced it on tracing paper. I then had a basic black and white logo.
I liked how that turned out so much, that I applied the same method to my SPECTRE comic books logo. On a piece of paper with the same, dryed out marker, I wrote "SPECTRE" over and over again. When I got one I liked, I traced it with a thin black inking pen on tracing paper and then I scanned that image into the computer. The result for my basic Spectre Logo tracing is shown below:
Once I created this black and white outline of my logo, I scanned it into the computer and now I can use photoshop to do any number of fun things with it. For starters, I can color it in any number of ways, I can add bevels and embosses and lots of other cool effects. But the thing I like about this logo best is that it came from my own hand.
Sure, it would not be very hard to go into photoshop and use some of the unique fonts to create a fine logo. But for my comic book, I didn’t want to do that. The Spectre logo letters are unique to me, to my comics and will be recognizable to people who read my books.
The Spectre Logo with a White and Blue Reflected Gradient.
Now, when I decided to create the Tibari Outpost website to supplement my comic books, I needed to create a logo for the Header. I then applied the same method for the Spectre Logo to creating the Tibari Outpost logo. By using the same method and a similar style of writing, I was able to create a closely related text style to the Spectre logo above. Now, I want to point out that I wrote Tibari Outpost on a piece of paper about 100 times before I found one that I liked and could work with. I’ve posted the hand drawn dryed out marker logo and the tracing of it below.
These are the original hand drawn Tibari Outpost Logos.
You can see the final design of this logo in the header of Tibari-Outpost.com. For the header, I added some effects, like a blue glow around the letters. I kept the logo itself white, because it is placed against a black outer space background. Each of my logos are unique and distinct. And this is ultimately what I was going for.
Now the point of me explaining the process I used for my Logos was not to show you what I did. Though, this is an interesting method for creating some unique text. The point is there are many ways to go about creating your logo. With a little out-of-the-box thinking, you can create a distinct and unique logo that is related to your comic book art and style.